Seth Godin: Unleashing the Ideavirus
This is the book that made me fall in love with Seth and his ways. I wrote my own little book of notes while reading it. 
Guy Kawasaki: The Art of the Start : The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
This book blew me away. Excellent resource for entrepreneuers, or would-be entrepreneuers.
Seth Godin: Purple Cow: Transform Your Business by Being Remarkable
Excellent book for any business trying to figure out how to get ahead. This might be Seth's most successful (remarkable?) idea. A must read.
Ben McConnell and Jackie Huba: Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
My favorite business book ever.
Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference
Every bit as good as the hype. Fascinating read about how ideas spread and how you can best spread yours. 
Tom Peters: Re-imagine!
This is not a book for wimps. I still haven't taken it all in. It's densely packed with jewels, nuggets and mind blowing material. Feels like reading an encyclopedia that you can't live without.
Seth Godin: All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World
Another great book from Seth. This one got me thinking about how I present my business, and how others want to perceive me. It gave me some great ideas. The "liar" metaphor was too much of a stretch IMO (it was done to grab attention but he had to spend too much time saying "no, not really liars") but the counsel is rock solid.
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November 28, 2003 at 08:32 AM
It's interesting to me the backlash against commercial America when it tries a little too hard.
Now if you'll pardon me, I'd better get going before the lines get too long.
If people in developed countries consumed less, they would trade less with poorer countries. Poorer countries would loose out. Buy Nothing Day is entirely counterproductive.
Posted by: Alex | January 27, 2005 at 06:36 AM