Does Dell make the right move?
November 17, 2003 at 11:01 AM
So... a little background.
Dell goofed. They listed a big old hard drive (200GB) for sale at $222.00. Which was fine. But they also messed up and allowed 2 $100 rebates to be used when purchasing the hard drive.
This meant the drive would effectively sell for $22. $200 off the regular price.
News of this quickly spread on the Internet.
Many ordered, hoping to score the great deal.
Dell figured out what they had done and then had a decision to make.
1) We screw our customers, let them know we made a mistake, save the money and make our customers pay for our mistake.
2) We honor the deals. Make a good PR move, build credibility with our customers and pay for our own mistake.
I can assure you they made the decision that they thought would bode the best for their business and their bottom line.
Read on to see what they decided to do and the reaction it garnered.
Let's all learn from the best.
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