Fetch it yourself
November 19, 2003 at 10:33 AM
This isn't exactly a surprise, but it reminds us of the importance of having your online presence integrated into your normal business process.
"Five percent of all online sales last year were picked up in store."And that percentage is expected to increase according to Forrester Research.
Like this: I buy my new video camera from Best Buy, the go into the store to pick it up.
We like no shipping cost, immediate pickup and easy returns.
Retailers love it too - REI claims that a third of those coming in to pick up items in store spend another $90.00 before they leave.
Make sure your website is geared to serve your organizational goals, and that it is integrated into your every day business processes. Anything else is inefficient, and a recipe for failure.
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