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Krispy Kreme brings a tear to my eye *sniff*

kk_logo.gifYou've probably heard a little of the buzz surrounding the Mishawaka Indiana opening of a Krispy Kreme store. Made famous because some nut (Rob Perugini) sat in line for 17 (SEVENTEEN!) days awaiting the opening of the store.

Well Krispy Kreme is quite simply one of the sharpest and best marketers in the world. The buzz they create around a store makes for hour long lines every time I ever go. The openings are stunning. Clever stuff like handing out free KK t-shirts with their line number to the first 25 folks in line, plus hundreds of free donuts.

Anyhow - Customer Evangelists was at this KK opening and offers superb insight into what they did that worked, as well as some truly tear-jerking photos for a marketing lubber like me. That picture of Perugini rushing in to the applause of 75 employees to flip on the "Hot Doughnuts Now" neon sign has me all choked up.

What can you learn from KK?


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