More spam legislation -- will it help?
November 24, 2003 at 09:54 AM
I'm cautiously encouraged by this news of congress passing another anti-spam bill.
I say cautiously because in our zeal to eliminate spam, we need to be careful not to throw the proverbial baby out too. The baby being legitimate permission-based email lists.
At this point, I'm so sick and fetching tired of spam I'm ready to undertake anything drastic enough to actually curb it. And I hope this is it. I also hope that we do it with prudence. Email marketing is a powerful business advantage for both customers and businesses and any attempts to outlaw spam, should also have a sharp eye toward preserving the ability for legitimate use -- even at a commercial level.
In short: I don't want Williams-Sonoma or Lockergnome to have to stop sending me email newsletters because the potential costs of law-suit defense are too high.
I also re-iterate my strong (and tired) endorsement of RSS. Keep an eye on that one!
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