Permission to email no longer matters (as much)
November 12, 2003 at 11:45 AM
This week a client of mine sent out their regular email blast and both of my spam filters caught and trashed the email. Disappointment ensued.
This is happening more and more. The ardent detest for spam is causing the baby, bathwater and tub to be tossed out in an attempt to salvage email as a viable communication tool.
So legit companies with email lists are being left with dwindling options.
The first step is to make sure you are respecting your email list.
This article offers some additional insight.
The next move is to look at alternatives. RSS chief among them.
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