« Simplicity. | Main | Is the blog world audience interesting to you? »

Airline to give free tickets for being nice

[Update 5/21] Seth reports from the front lines. Verdict? Not quite there.

Is this a purple cow? (A remarkable business move that causes people to buzz, remark and builds good will.) Looks like it!

Help another passenger carry a bag, stay upbeat during a difficult situation or assist a flight attendant and you could earn one of 5,000 roundtrip tickets Song will give away in June for redemption between September and November.
We'll see if it's enough to help the compete with the other low priced powerhouses SouthWest and JetBlue.

P.S. They also have a nearly perfect website design -- 10/10. Take notes.


Post a comment

Comments are moderated, and will not appear on this weblog until the author has approved them.