Seth Godin: Unleashing the Ideavirus
This is the book that made me fall in love with Seth and his ways. I wrote my own little book of notes while reading it. 
Guy Kawasaki: The Art of the Start : The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
This book blew me away. Excellent resource for entrepreneuers, or would-be entrepreneuers.
Seth Godin: Purple Cow: Transform Your Business by Being Remarkable
Excellent book for any business trying to figure out how to get ahead. This might be Seth's most successful (remarkable?) idea. A must read.
Ben McConnell and Jackie Huba: Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
My favorite business book ever.
Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference
Every bit as good as the hype. Fascinating read about how ideas spread and how you can best spread yours. 
Tom Peters: Re-imagine!
This is not a book for wimps. I still haven't taken it all in. It's densely packed with jewels, nuggets and mind blowing material. Feels like reading an encyclopedia that you can't live without.
Seth Godin: All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World
Another great book from Seth. This one got me thinking about how I present my business, and how others want to perceive me. It gave me some great ideas. The "liar" metaphor was too much of a stretch IMO (it was done to grab attention but he had to spend too much time saying "no, not really liars") but the counsel is rock solid.
« Gmail: good business, done brilliantly | Main | Bill Gates has declared war on spam. »
June 27, 2004 at 05:14 PM
In spite of my pro-FireFox rants and occasionally critical-to-Microsoft tone, I'm actually a Microsoft apologist. I use (and love) Microsoft technology in almost all the solutions I create. Their technology initiatives are excellent, exciting and powerful. And as a business junkie, I also greatly admire Bill Gates. So, word that he might join the ranks of bloggers has my excited interest.
Now, time for a few more business rock star blogs.
Hmmm.. interesting, true, but I'm still not much of a microsoft "fan", as it were... I mean, I like some of the technology, but the buisiness and licensing models anger me... A "billy g" blog? I don't know.. kinda scary if you ask me.... but then, I'm not a "buisiness junkie", as you describe yourself, and I don't admire Bill Gates at all... to each their own I suppose...
- t
Posted by: tim | June 28, 2004 at 08:25 AM