Amazon.com redesign
October 22, 2004 at 11:14 PM
Well, they redesigned their header I should say. A few interesting things to note:
1. Greatly simplified. How many tabs did they use to have? A zillion at one point. Now? 2.
2. They reduced it's footprint.
3. The shrunk their logo. A lot.
4. More aggresive integration with A9.
5. Search on the top instead of left bar.
6. Much less clutter up top.
Here's what it used to look like
Why do you suppose they did it? (this is your cue to participate :) )
yeah i think a billion tabs like they had sucked...everything needs to be simplistic...not cluttered with tabs and crap
Posted by: Justin Lim | October 23, 2004 at 10:01 AM
Partly to reduce the footprint but also allows for premier advertising space in the upper left hand corner
Posted by: Austin White | October 25, 2004 at 06:29 PM
I liked having all the tabs up there-- I felt more inclined to just click on one of them when they were all just sitting there for my eyes to wander over.
And I preferred the flatter look to all this curvature. It's like Sliding Doors Gone Bad.
And what's with all this tablature? Surely there aren't a lot of Amazon-ers still on IE4, are there?
Posted by: Mike Purvis | May 02, 2005 at 06:45 PM
I agree with the above poster. When there were more tabs at the top I would feel more inclined to browse the site. Now I go to search to find specifically what it is that I want rather than being lulled into impulse purchases. My opinion. Better for me, worse for amazon.
Posted by: nick | May 10, 2005 at 12:01 PM