A brief guide to software development in the real world.
Not for the faint of heart, this article pulls no punches. It's jaded, a bit overly caustic, but riddled with brilliantly observed truths. These are all things that most software developers learn the hard way.

FWIW : I think it's a huge waste of money, especially for the no-namers. $2-4million could be spent so much more effectively it's not funny.

Why the Super Bowl? They have their reasons

The dot-com Super Bowl — 5 years later

I think at some level though,  they spend the money because they can. Like buying a 1956 Ferrari 860 Monza. Its a mix of ego, showing off, and status.

P.S. if anyone reading this blog has $2-4 million they'd like to blow on something astronomically more effective than a super-bowl ad -- do drop me a line.

Link: TiVo seeks new ideas from developers

Looks like Google is using answers.com for word definitions now. (upper right hand corner).

How Fidgeting Can Help You Stay Slim Without Any Effort.

Link: molly.com >> firefoxIE: sneak preview of new version.

FIREFOXIE IS A customization for Firefox that makes it look just like IE. I wrote about it a bit ago, and just got the heads up that there’s a sneak-preview of the new version available.

The new version looks like it’ll be even more impressive than the first.

You might be asking: “Why do I want Firefox to look like IE when I don’t even like IE?” Well, while I personally do not want my Firefox to look like IE, I do know that setting it up for my 70  year old Mom that way makes switching over a heck of a lot easier.

Hey, why not simply call it "LameWare?" | News.blog | CNET News.com.

Microsoft is making this blogging business way too easy.

The company earlier agreed to the European Commission's demand that it offer a stripped-down version of Windows without Media Player already built in.

So what do they do? They name the product: "Windows XP Reduced Media Edition." I kid you not.

That's akin to labeling the product "LameWare: Don't buy it because it bites."

But now Europeans regulators are finally waking up -- one month later. In the meantime what were the marketing chiefs at Microsoft thinking when they came up with this stroke of "genius?" You have to assume they knew exactly what they were doing. Joe Customer (or in Europe, Jacques Customer) isn't going to be drawn to a product that's not "full-functioned." But put the two versions of XP side by side and it's obvious which one is going to be more appealing.

When it comes to raw brass, these guys are truly in a league by themselves.

Yes they are - bahahaha.

Some mezzoblue advice for web designers.

Most of you have no idea what an API is, but for those that do, this certainly spells an interesting development and I can't wait to see what emerges. Google Blog.

Phil Wolf is trying to warn us. Don't Blog