Is anyone surprised?
March 22, 2005 at 10:19 AM
Link: 'Oprah' buzz works no magic for Pontiac G6.
Even Oprah can't make people care about a boring, unremarkable clone of a car. This goes to support the now famous (thanks Seth) marketing mantra that playing it safe (read: boring) is the riskiest move of all. Even the very
remarkable advertising and marketing couldn't overcome that snore of a
car. What if, instead of blowing $8 million on the Oprah stunt, they
had instead invested that in making the car itself remarkable?
But industry researchers said the G6 -- which has been on the market for six months -- has been a flop, with nothing special to set it apart except, perhaps, the panoramic sunroof. And that's optional.
The takeaway? Screw big budget advertising - make something that people actually want to buy.
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