Keg of water
March 23, 2005 at 12:52 PM
This is why Seth Godin is my hero. Shortcuts.
I'm working with a (wonderful) client right now. They have a great business and are open to progressive thinking. However, they're also inclined to pursue shortcuts. When I'm frank with them about the only way to build a customer base, they look at me like I just brought a keg of water to the party.
I know it's not as exciting to build your customers one at a time - but it's also the only way that works, and lasts. I know it's hard. I know it's not what the other hucksters are telling you, but it's the truth and I owe it to you to give it to you straight.