Seth Godin: Unleashing the IdeavirusThis is the book that made me fall in love with Seth and his ways. I wrote my own little book of notes while reading it.
Guy Kawasaki: The Art of the Start : The Time-Tested, Battle-Hardened Guide for Anyone Starting AnythingThis book blew me away. Excellent resource for entrepreneuers, or would-be entrepreneuers.
Seth Godin: Purple Cow: Transform Your Business by Being RemarkableExcellent book for any business trying to figure out how to get ahead. This might be Seth's most successful (remarkable?) idea. A must read.
Ben McConnell and Jackie Huba: Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales ForceMy favorite business book ever.
Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big DifferenceEvery bit as good as the hype. Fascinating read about how ideas spread and how you can best spread yours.
Tom Peters: Re-imagine!This is not a book for wimps. I still haven't taken it all in. It's densely packed with jewels, nuggets and mind blowing material. Feels like reading an encyclopedia that you can't live without.
Seth Godin: All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust WorldAnother great book from Seth. This one got me thinking about how I present my business, and how others want to perceive me. It gave me some great ideas. The "liar" metaphor was too much of a stretch IMO (it was done to grab attention but he had to spend too much time saying "no, not really liars") but the counsel is rock solid.
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July 25, 2005
at 08:34 AM
Wow, 2 links to Jakob Nielsen in as many weeks, but he's right about this one too.
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