Seth Godin: Unleashing the IdeavirusThis is the book that made me fall in love with Seth and his ways. I wrote my own little book of notes while reading it.
Guy Kawasaki: The Art of the Start : The Time-Tested, Battle-Hardened Guide for Anyone Starting AnythingThis book blew me away. Excellent resource for entrepreneuers, or would-be entrepreneuers.
Seth Godin: Purple Cow: Transform Your Business by Being RemarkableExcellent book for any business trying to figure out how to get ahead. This might be Seth's most successful (remarkable?) idea. A must read.
Ben McConnell and Jackie Huba: Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales ForceMy favorite business book ever.
Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big DifferenceEvery bit as good as the hype. Fascinating read about how ideas spread and how you can best spread yours.
Tom Peters: Re-imagine!This is not a book for wimps. I still haven't taken it all in. It's densely packed with jewels, nuggets and mind blowing material. Feels like reading an encyclopedia that you can't live without.
Seth Godin: All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust WorldAnother great book from Seth. This one got me thinking about how I present my business, and how others want to perceive me. It gave me some great ideas. The "liar" metaphor was too much of a stretch IMO (it was done to grab attention but he had to spend too much time saying "no, not really liars") but the counsel is rock solid.
« Longorn gets its final name |
| Read This (not a command, more like an invitation) »
July 25, 2005
at 08:34 AM
Wow, 2 links to Jakob Nielsen in as many weeks, but he's right about this one too.
Comments are moderated, and will not appear on this weblog until the author has approved them.
Email Address: (Not displayed with comment.)
Remember personal info?
© Carson McComas, All Rights Reserved 2005.