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Mark Cuban takes my Apple rave up a notch

Remember how I raved about how Apple's biggest announcement was the downloadable TV shows? And how it has ushered in TV a la carte? Well Mark Cuban  (remember that he is CEO of a TV company) takes it a step further in his blog post How Bob Iger Saved Network TV.

I don't see download sales surpassing advertising revenue, but I do see it as likely that the download sales could more than compensate for any advertising market weakness brought on by ratings erosion and / or changes in how ads are delivered on TV.

Ding! This is the solution to TiVo destroying the exiting network TV advertising model.

And this:

It will be interesting to see how fast MicroSoft, Yahoo, Google, Sony (If sony had an ITunes and an ABC deal for the PSP..wow !), AOL and even retailers like Walmart Online and Best Buy respond. Which they will. They arent going to let Apple run away with this market like they did music.

And finally this:

The future of network television got immediately brighter yesterday. All because Bob Iger had the brilliance to say yes to giving consumers his content , where , how and when they want to consume it.

Yeah, I'm way excited about it, still.

 

Comments

Eugene Chan

Is Bob the genius or Steve?

Carson McComas

Yeah, not sure, but it took both of them to pull it off so I'm giving them both credit.

Eugene Chan

Yeah, either way, seems like he's not as into the alpha male thing the way Michael Eisner was.

Bob gets points for that. :)

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